BizSugar.com › Social Media › What Does an Effective Facebook Ad Landing Page Look Like?

We know how important landing page optimization is — when customers click on a link or an ad, they’re expecting to be redirected to a page advertising exactly what they saw or read about in the ad. It’s a pretty simple expectation to fulfill, but it’s also important to get your customer to look beyond what is being offered in the ad — to further explore your site and your products. Not only is this important for normal display ads, it’s also important for Facebook ads. The folks at ModCloth have solved this problem in a simple and easy-to-navigate way. We took a closer look at two ModCloth Facebook ads in particular to show how they are doing it.