BizSugar.com › Social Media › What Your Elevator Pitch will do for You

Last week I looked hard at the purpose for having business cards (What a Business Card Can and Can’t Do for Your Business), this week I’ll take on that other staple of most networking meetings – the elevator pitch. Networking and referral marketing can change your business; but not the way it is practiced in most networking events and meetings. Here are 3 fallacies that I commonly see with networking: