BizSugar.com › Social Media › When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win

Coca-Cola has a history of fan first interactions, from their friendly approach to problems with a popular Facebook fan page created by two Coke fans, to Coke Australia's recent "Share a Coke" campaign encouraging fans to create their own Coke commercials with pictures from their Facebook albums, share a virtual coke, get a Coke can with a friend's name on it and win prizes.