Coca-Cola has a history of fan first interactions, from their friendly approach to problems with a popular Facebook fan page created by two Coke fans, to Coke Australia's recent "Share a Coke" campaign encouraging fans to create their own Coke commercials with pictures from their Facebook albums, share a virtual coke, get a Coke can with a friend's name on it and win prizes.
When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win
Posted by ryanwtracey under Social MediaFrom http://www.fastcompany.com 3406 days ago
Made Hot by: Copysugar on January 5, 2015 11:58 am
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3403 days ago
Do you have examples of small business owners have done this?