Who owns your social media activity?

Posted by globalcopywrite under Social Media
From http://www.globalcopywriting.com 4711 days ago

When it comes to social media, who do you depend on for advice? An article in Computerworld magazine highlighted a common problem. A lot of organisations have no idea who should be responsible for their social media presence leaving them open to potential brand damage.

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Comments

Written by businessavante
4711 days ago

I loved it Sarah!

Your sense of irony is quite appreciated - and funny!

If IT had taken over Social Media at the hospital where I used to work, they would've come up with an interface only a robot would associate with.

Duncan

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Written by globalcopywrite
4711 days ago

Hi Duncan,

I have to admit my first reaction to the Computerworld article was, What on earth does IT know about social media? Then I got thinking about it and it seems like a lot of businesses are confused, too. I can't tell you the number of inexperienced, unqualified people run social media accounts. The conferences are full of kids that love Facebook but have no idea about brand, marketing or anything else for that matter. It's frightening.

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