Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue | Small business news; tips; networking | BizSugar

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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Posted by zolachupik under Social Media
From https://blog.bufferapp.com 2673 days ago
Made Hot by: ObjectOriented on July 23, 2017 9:34 am

Social media is changing.

It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

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Written by lyceum
2671 days ago

Money quote from the post: "A customer’s journey with most businesses is not linear"

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