BizSugar.com › Social Media › Your Company, Social Media and Human Behavior

In recent studies I have conducted, major companies and organizations are still behind when it comes to using social media and the web to create brand awareness, brand recognition and brand loyalty. (Of course, not everyone is behind.) Based on case studies and research I’ve come to a conclusion one must have an understanding of human behavior, not the tactics and platforms being used on the web to communicate.