The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions.
10 Guidelines For Storytelling To Hype Your Startup
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2712 days ago
Made Hot by: BizWise on June 29, 2017 8:20 am
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2708 days ago
2709 days ago