BizSugar.com › Startups › 10 Startup Metrics Every Entrepreneur Should Measure

ROI, customer churn, growth margins—these are all fairly standard metrics to track while you're building your company. But there are so many more numbers to be aware of as you try to build a profitable business.

To find out which underrated startup metrics entrepreneurs should be measuring, I asked 10 founders with growing companies from YEC what they were keeping tabs on now.