Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias. I call it failing by early adopters.





Comments


Written by lyceum
2942 days ago

Being a "devil's advocate,": do you need to cater to mainstream customers? ;)



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Share your small business tips with the community!
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Share your small business tips with the community!