BizSugar.com › Startups › 5 Principles For Driving Revenue, Not Just User Count

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $800B. Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $25B public company, now growing revenue.