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Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.


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Written by HeatherStone
2744 days ago

Hi Martin,

I'd say learning the ground rules for traditional media is the super important tip here. It's frequently amazing to me how many people in charge of business PR seem yo have no idea of how the media they are pitching to actually works.
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Written by lyceum
2742 days ago

Heather: How about using new media activities in order to get the attention from the old, mainstream media?
- 0 +



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