BizSugar.com › Startups › Interview with Duxter Founder Adam Lieb

We all have multiple personalities and multiple lives. I’m not talking about the Dexter-serial-killer type personalities, although I suppose that’s just a more extreme example. No, what I mean is that each and every one of us is a slightly different person depending on the environment we’re placed in. We use different language and wear different clothing at the club than when we go visit Grandma, right?