BizSugar.com › Startups › Keep Your Business Plan Succinct Yet Impressive

If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. For minimum content, see my article “These 10 Key Elements Make a Business Plan Fundable.”