BizSugar.com › Startups › Startup Professionals Musings: 10 Popular Founder Misconceptions Limit Startup Ideas

Every entrepreneur believes in their heart that their startup is more innovative and creative than their competitors. Yet none knows exactly where creativity comes from within, or how to pick and motivate the most creative people for the team. Most believe and follow one or more of the popular myths on business creativity, even though none of them have much scientific evidence.