BizSugar.com › Startups › Startup Professionals Musings: 10 Strategies For Success Long-Term As Well As Today

Every one of you has had to deal with the conflicting requirements of optimizing your business in the short term versus the long term. In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service.