BizSugar.com › Startups › Startup Professionals Musings: 4 Customer Decisive Moments That Your Startup Can Win

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person.