BizSugar.com › Startups › Startup Professionals Musings: 5 Keys To Reducing Startup Risk By Building On Trends

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There are many levels of innovation that go beyond copying someone else’s idea, but stop short of pushing the leading edge (bleeding edge).