BizSugar.com › Startups › Startup Professionals Musings: 6 Key Rules To Stay Competitive In The Digital World

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. The real challenge is to win massive consumer preference repeatedly.