BizSugar.com › Startups › Startup Professionals Musings: 6 Principles For Creating Great Customer Experiences

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. People love Apple’s whole customer experience, and willingly pay a premium for the product.