BizSugar.com › Startups › Startup Professionals Musings: 6 Sources Of Purpose To Drive Business Success Today

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. In my work with entrepreneurs, I have concluded that finding and communicating that purpose is often more important than the solution offered.