BizSugar.com › Startups › Startup Professionals Musings: 7 Ways To Improve Return On Your Marketing Investment

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI).