BizSugar.com › Startups › Startup Professionals Musings: 8 Keys To Surviving and Thriving In This New Economy

Entrepreneurs and startups are big believers in innovation, but sometimes they forget that innovation must be continual to assure long-term success, rather than the one big-bang idea that initiated their journey. By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value.