BizSugar.com › Startups › Startup Professionals Musings: 8 Marketing Multipliers To Boost Your Business Growth

The concept of “force multipliers” originally was developed in military science, but certainly applies equally well to business. It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration.