BizSugar.com › Startups › Startup Professionals Musings: A Fearless Leader’s Mindset Will Conquer Any Obstacle

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. Customers have come to expect disruptive change, so yet another social network is not the way to get traction.