Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank.
Startup Professionals Musings: How To Test Your Brand Relationship To Real Customers
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1073 days ago
Made Hot by: luvhealthcare on December 27, 2021 5:16 am
Who Voted for this Story
Subscribe
Comments