If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal of engaging customers in seamless and timely experiences across touch points. But, in reality, it’s not so easy to enable these types of ubiquitous experiences across a large marketing technology stack, much less enhance it.
4 steps to enhance the customer experience
Posted by kimonos under StrategyFrom http://marketingland.com 3074 days ago
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