When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy is developed based on the holistic needs of the website.
5 ways your merchandising strategy is affecting SEO performance
Posted by andriawhack under StrategyFrom http://marketingland.com 2586 days ago
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