BizSugar.com › Strategy › Big Data You Need to Drive Your B2B Sales #infographic

There has been a lot of talk recently about "Big Data" and why it's so important for businesses. But what exactly is it that makes Big Data so big? The answer is not in the data itself, but in what that data can do for your business. Big Data can provide a powerful and effective basis on which to make business decisions. Companies that use Big Data to drive their business decisions grow faster and sustain growth longer than those that don't. You can collect data in two ways: