BizSugar.com › Strategy › Customer Lifetime Value And Your Business Success

Clarissa, not her real name, is starting a financial services company. She spent more than a decade in the industry, having held positions from relationship manager to vice president for marketing. Clarissa understands that establishing an efficient after-sales system is the key to a sustainable business. For nearly the same return, the cost of maintaining an existing customer is only a fraction of that spent acquiring a new one.