Most web copywriters argue that web copy should be more direct and conversational than most print materials, but how can you adopt this tone without compromising your brand identity? You can set a tone that is appropriate for the Web while respecting your brand with these few simple rules and techniques.
How to Find the Right Tone for Your Web Copy
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canadaone under Strategy
From http://www.canadaone.com 4641 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
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Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
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