BizSugar.com › Strategy › How to Unlock the Door to Effective Content with Your Creativity

We definitely had a creativity thread weaving through the week, both on the blog and the podcasts.

On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong — because it can be so tricky to see with fresh eyes. I gave you a fast way to do exactly that.