The competitive matrix is important in a business plan for several reasons. First, it’s a great input for strategy and looking ahead. Second, it can develop and explain positioning. Third, it is one of the most obvious, strategic visuals that business plan readers expect.





Comments


Written by tiroberts
1304 days ago

Really interesting and informative article. Thanks for sharting with you.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!