The competitive matrix is important in a business plan for several reasons. First, it’s a great input for strategy and looking ahead. Second, it can develop and explain positioning. Third, it is one of the most obvious, strategic visuals that business plan readers expect.
How to Use the Competitive Matrix to Explain Your Position in the Market
Posted by
PASjonathan under Strategy
From http://articles.bplans.com 2877 days ago
Made Hot by: blogexpert on June 24, 2016 5:48 pm
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