Does anyone besides MBA professors and consultants use SWOT?
Recently I came across a research done back in 1997 that empirically proved that SWOT does not work! It seems that SWOT is promoted as a must-use business tool in any MBA program, and numerous consultants are happy to sell it and its derivatives, but the benefit for the real business is questionable.
What do you think about SWOT? It is a must-have business tool or it is more an exercise for MBA students?
Is there any benefit of SWOT outside MBA classrooms?
Posted by
asavkin under Strategy
From http://www.bscdesigner.com 3676 days ago
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