Marketing Has Changed And So Should Your Marketing Department

Posted by Gamelan under Strategy
From http://gamelanllc.com 3217 days ago
Made Hot by: PMVirtual on February 4, 2016 6:27 pm

Marketing has changed dramatically in just a few years. However, the way marketing departments are staffed in small businesses and nonprofits remains the same.

To gain a quick advantage, a good first step is reconsidering how your organization approaches marketing and outreach.

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Comments

Written by lyceum
3210 days ago

Matthew: Great! :)

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Written by lyceum
3212 days ago

Matthew: Thanks for your input and for adding your $0.02 to the discussion thread.

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Written by Gamelan
3210 days ago

You bet!

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Written by lyceum
3213 days ago

Matthew: Thanks for your input! I believe it should be an integrated part of the organization, otherwise you will end up with these silo departments fighting against each other.

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Written by Gamelan
3212 days ago

Sure, there is that possibility. However, one way that integration can happen is ensuring that more play a role in the overall social media presence. This is particularly a trend in the nonprofit space for example.

To be sure, "institutional voice" is important, but reach is dramatically expanded when more voices are included. Perhaps more importantly, buy-in is also expanded.

In the end, this too is one way that the traditional marketing department structure is changing.

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Written by UPmarketArt
3213 days ago

Hi Matthew,

Interesting piece. I feel it's not all about social media and internet marketing though. Real world/offline techniques have evolved as well and are often synergistic with online marketing strategies.

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Written by lyceum
3213 days ago

Arthur: it should be a marketing mix, between new media and old media.

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Written by Gamelan
3213 days ago

No question. I agree. For example, a print campaign can include a call to action that incorporates some sort of online conversion. The call to action can remain the same (it's in ink) but the online conversion aspect should be fluid and flexible.

Thanks for reading and sharing your thoughts.

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Written by lyceum
3214 days ago

Matthew: Welcome to BizSugar! Do you know about any organizations that have changed their marketing department recently? When will conversational (i.e. social media) marketing be the new way? ;)

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Written by Gamelan
3213 days ago

Shortly after this article was posted in fact, I was discussing some changes to the structure within a nonprofit organization.

In that scenario - as with many nonprofits - conversational marketing can have big benefits. After all, nonprofit missions have unique advantages beyond those of selling a commercial product or service.

The benefits of conversational marketing can grow literally exponentially when a more distributed approach to the nonprofit's voice is adopted. That approach is difficult in a more traditionally structured department.

Thanks for reading and commenting!

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