Reputation Counts

Avatar Posted by AWAI under Strategy
From http://www.awaionline.com 4360 days ago
There’s an old saying about marketing which reveals, “people decide using emotion, and then justify their decisions with the facts.” And that’s been proven by cognitive neuroscience research — emotional bias strongly guides decision making.

So why does that matter to you?

I was a successful salesperson for a few years, and worked around other successful salespeople, and noticed that successful salespeople were often likeable people.





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