There’s an old saying about marketing which reveals, “people decide using emotion, and then justify their decisions with the facts.” And that’s been proven by cognitive neuroscience research — emotional bias strongly guides decision making.
So why does that matter to you?
I was a successful salesperson for a few years, and worked around other successful salespeople, and noticed that successful salespeople were often likeable people.
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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