Growth Strategy
Marcus will diversify the company's offerings to hit two different types of customers initially. This will help to reduce its vulnerability to economic downturns.
- The custom design line for interior designers will continue as before.
- The new Quick Ship Line will offer buyers three options each for wood and fabric. This will allow delivery within 10 to 14 days.
Marcus also mentioned a third ready-to-go line early on in the episode whose launch he's probably postponed until all the bugs with the QSL have been ironed out.
Small Business Growth Strategies
Posted by LarryWildman under StrategyFrom http://tycoonplaybook.com 3430 days ago
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