Creating a buyer-focused content strategy needs information on your buyer, but more importantly, the concerns that exist in the purchase of that product. Dylan Mazeika from BuyerZone's content team explains steps to combine the information you know about your customers, with the product information they need to know before making a purchase.
Tailoring Persona Research for a B2B Content Strategy
Posted by BuyerZone under StrategyFrom http://www.buyerzone.com 3604 days ago
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