Creating a buyer-focused content strategy needs information on your buyer, but more importantly, the concerns that exist in the purchase of that product. Dylan Mazeika from BuyerZone's content team explains steps to combine the information you know about your customers, with the product information they need to know before making a purchase.
Tailoring Persona Research for a B2B Content Strategy
Posted by BuyerZone under StrategyFrom http://www.buyerzone.com 3609 days ago
Who Voted for this Story
Subscribe
“You are most welcome Gaurav....”
“transition plan is the first thing to start. Thank for sharing this...”
“I have been using Picuki, and other tools. But, I was not aware about IG...”
“I am not into Google Sites. I still and always prefer WordPress. Easy to...”
“Semrush is changing. And, I am following the path....”
Comments