The copywriting process can be followed by anyone creating content for clients on (or off) the web. Does the copywriting process work for you? Hint: yes!
The World's Simplest B2B Copywriting Process
Posted by KelvinIsAwesome under StrategyFrom http://www.functionwriting.com 4152 days ago
Made Hot by: Small Business Bluesman on December 23, 2012 9:03 pm
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Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
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Comments
4123 days ago
I have to check out Ruth Zive's site, Marketingwise, in more detail.
I spent time with family. Relaxing, chilling out. ;)
Please send me an email so we could talk more about your future travel plans. I want to visit Canada again. Did a short stop at Nova Scotia in 2000...
4129 days ago
4124 days ago
Holiday was great! Spent xmas day alone on top of a mountain! How bout yourself? I bet Gottenburg is gorgeous during the holidays. One of my goals in life is to go to Sweden.
4148 days ago
4132 days ago
I think B2B copywriting simply adds a layer, another hurdle for you to navigate. Ultimately it's all about flow - who is the copy for in the end? It's like a crowd at a concert; ultimately the music is for them, but first it comes through the instruments, into amplifiers, into microphones, through mixers, through speakers and finally into someone's ears. Think of all those barriers as levels of clients, and be thankful it rarely gets that complicated!
4150 days ago
4150 days ago
What a great post to end 2012. A good point here is that content creation is not the last step in your online marketing process. Without support, it's a tree falling in the forest. No one will hear it.