From Stefan Engeseth's blog, Detective Marketing:
Before I published my latest book Sharkonomics I tried to connect with the best business shark in the world: Richard Branson. This week he wrote a blog post with the headline Sink or swim. Its great that we both like sharks and see the survival points for companies:
To survive, companies have to behave like sharks – if they don’t keep moving they will drown.
Richard Branson
I did not manage to hold an interview with Richard before the book was printed but I did write about him and did mention him as the ultimate shark in every lecture. Would be great to send him a copy of the book (if I get his postal information, the best shark in the business world…).
To survive, companies have to behave like sharks – if they don’t keep moving they will drown
Posted by lyceum under StrategyFrom http://www.detectivemarketing.com 3441 days ago
Made Hot by: FutureVision on December 7, 2014 11:30 am
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
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“For sure, I know I did years ago when I was working for others....”
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