BizSugar.com › Strategy › What’s Different About Small Business Marketing Strategies?

Small business marketing strategies are a breed of their own, and not something that can be easily or effectively spun off of the marketing plans of huge, multi-national corporations. The plans for smaller businesses, and especially home based ventures, are relatively unique to this business type. A correct small business marketing plan sets the tone for future success by tailoring the efforts to the specific nuances of small business.