BizSugar.com › Strategy › What's Your Company's First Impression (The Armpit Syndrome)

If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives up to its dubious name, “the armpit of America” or, alternatively, you may have concluded that good ‘ol NJ is quite a beautiful state. How is it possible to have such a dichotomy? The answer, in short, is that there are two ways to enter the state: by car or by plane.