BizSugar.com › Strategy › Why Great Ideas Can Fail - Core77

Great ideas are not sufficient, it has to go through the whole organization, people has to buy into the idea and make their own.

"A successful product or service has to navigate a complex terrain of hurdles, constraints, technologies, and opportunities. There are myriad market forces, fundamental needs, competitive strategies, core competencies, and market adoption forces. And the product must deliver its promises, not only functioning well, but also providing pleasure in the interaction."