Why User Testing Your B2B Site is a Good Idea

Posted by BuyerZone under Strategy
From http://www.buyerzone.com 3853 days ago

I know you’ve put a ton of work into the design and usability of your website. Every good B2B marketer does. You’ve tweaked colors, images copy and layout all in the name of boosting the conversion rate. But if there’s one thing you need to do to improve the usability of your website and generate more leads, it’s this:

Stop guessing.

Most of the changes marketers make to their sites are (hopefully) based on sound reasoning and logic; however, at the end of the day you’re just hoping that they have a positive impact. That’s why having an outsider look at your site, someone who doesn’t see it every day, can be infinitely valuable.

Here’s why you need to look into user testing: