BizSugar.com › Success Stories › A company from Israel is saving the Alps for skiing and tourism (with an idea from a Siberian gulag)

In the pantheon of global warming meets economics stories, though, none might be weirder than the fact that the Alps — which attracts 80 million tourists per year — is essentially being saved by Israel, one of the climates on Earth probably least associated with snowfall. This is a story of creativity and innovation in business.