BizSugar.com › Success Stories › How Bandersnatch “Boosted” Bannersnack Brand Awareness

Unless you’ve been living under a rock you’re probably familiar with "Bandersnatch", the interactive film created by Netflix that weirded out the world a few months ago.

When that movie came out something crazy happened. Robert Katai's company, Bannersnack, got an amazing boost.

Here’s why and how he used this odd situation to his advantage.