Measuring your results is a critical component of any SEO campaign.
There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO with an early warning system if something is not moving the needle as expected.
KPIs for SEO: measuring SEO success
Posted by StellaShveyqgd under Success StoriesFrom http://searchengineland.com 2839 days ago
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