Who Ya' Gonna Call? Ghostbusters! Well Actually, Ghost-Bloggers! The Power of a Surrogate Writer…

Posted by yoni67 under Success Stories
From http://jobshuk.com 5084 days ago
Made Hot by: steeldawn on June 2, 2010 4:40 pm

Whether you are a business-owner without the time, writing skills or resources to sustain a blog, or a writer looking to break into a niche-profession, the marriage between businessperson and blogger can be a match made in heaven!

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Comments

Written by amabaie
5084 days ago

I just left a comment at the blog on the importance of the business owner providing good inputs for the ghostwriter.

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Written by yoni67
5084 days ago

David,

Your points are valid and right on the mark! There definitely needs to be open communication between the two sides. Without this key ingredient, the end result will be frustration and endless rewrites! It is about learning who the business owner is in terms of goals, mentality and expectations!

Thanks for your comments and input! Looking forward to reading your next post here on Biz Sugar!

Yoni

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Written by yoni67
5084 days ago

Susan,

Your recommendations are now in my blog post and offically dedicated to you!!

Thanks!

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Written by m4bmarketing
5084 days ago

Not do not worry about that Yoni, your post just made me think how a client can get more out of the relationship which will benefit them and their business.

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Written by m4bmarketing
5084 days ago

Hi Yoni,

Blogs are great to get new customers and I would add to stay connected with current customers.

Your post reminds me when I worked in the corporate life. Hire great copywriters and they will express and communicate your message far better than you if you do not have the skills or experience.

The one thing I would add from a client side is to empower the writer and embrace their skills and experience. Don't get them to write posts and then make changes if it is not needed.

Also the more information you can give them about readers, what you want to achieve etc, the better the result.

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Written by yoni67
5084 days ago

Susan,

Thank you so much for your valued, valuable and always appreciated feedback and comments! You make excellent points which I will be adding to the post...I will attribute and credit them to you in writing of course! Now it's off to read your latest post...can't wait!

Yoni

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