BizSugar.com › Technology › Why You Should Market to Smartphone and Tablet Owners

If your small business still doesn’t have a mobile marketing strategy, the results of a new study by Ipsos OTX MediaCT should spur you to get in gear. People who own both smartphones and tablet computers are twice as likely to make mobile purchases as those who only own smartphones, the study found. More than 40 percent of “dual owners” had made more than 20 mobile purchases in the past year. And nearly two-thirds of dual owners (63 percent) said they spent more due to mobile purchasing.